Champions in the fight against inflammatory bowel disease.


Purpose: To enhance the quality of life of people living with Inflammatory Bowel Disease (Crohns and colitis).

Vision: Bridging the gap between health care and self-care for IBD community.

Core Values:

Commitment: We will work tirelessly to meet or exceed the needs of children and adults afflicted and/or affected by any of the inflammatory bowel diseases.

Competence: We strive to provide excellent service, credible information and innovative initiatives to motivate and inspire others to join our cause. We will demonstrate courageous leadership and excellence by demonstrating the highest standards of personal and organizational behaviour and by utilizing excellent decision-making and measurement tools to assist in meeting our goals.

Compassion: We actively support and promote the ideology that all individuals affected by any of the inflammatory bowel diseases has the right, freedom and responsibility to access accurate, unbiased and useful information so that they can be empowered to take control, make decisions and have an active role in the management of their own illness.